The Brand Bootcamp
A 4-Hour 1:1 Brand Intensive led by Personal Branding Expert Kait LeDonneENROLL IN BOOTCAMP
This workshop is perfect for:
🪄 Thought Leaders who want brand clarity and a full content plan, but feel confident to self-implement.
🪄 Business and leadership authors who want a full personal brand content plan to promote their book launch.
This is a personalized 4-hour intensive workshop, where Kait works with you one-on-one to ensure you receive brand clarity and a content plan that you'll feel confident to self-implement.
The Brand Bootcamp Includes:
1. Defining your expert edge (Value $2,500)
Every thought leader has defined their unique position that distinguishes them in the market and creates a new market all their own.
To define your unique position, we spend an hour moving through the Expert Edge Brand Mapping exercise.
Once completed, you'll have clear brand guidelines to shape the content that boosts your Expert Edge and places guardrails around content that erodes it. Specifically, you will learn the following:
- The 3Ps of your Expert Brand
- The ratio of your 3 P's that builds a cohesive brand for your audience and a base for your content plan
- Your tone and delivery mechanisms
2. LinkedIn overhaul and optimization (Value $2,000)
After we map out your Expert Edge, we will enhance your LinkedIn profile in real-time to ensure brand alignment between your content and your page.
Specifically, we will
- Review your LinkedIn banner image, profile picture about section, and messaging that will propel revenue-generating opportunities forward
- Direct a video for your cover photo
- Create new brand assets for your "gallery" section promoting your speaking, book, thought leadership, and more
- Optimize your executive biography in your "About" Section to become a content-rich sales page
- Review and optimize your company experience section and build galleries to support it
- Develop your link tree plan for email list building and strategic conversions
3. Content Sprint (Value $2,500)
After completing the Expert Edge brand mapping exercise and optimizing your profile, we will then spend 1.5 hours doing a "content sprint."
A content sprint is a guided brainstorming session that combines your expertise, stories, and audience challenges into a content operating system.
A content operating system consists of long-form content and a clear road map for creating and repurposing this content into shorter-form posts to promote consistency, engagement, and conversion.
The goal of the content sprint is to:
- Define your long-form pillar content vehicle (blog, podcast, video)
- Define 24 topics for your pillar content
- Define your resulting micro-content
- Build an operating system and tools to deploy that operating system
4. Your deliverables (Value $3,000)
After the bootcamp, we will provide you with the following deliverables:
- Finalized Expert Edge Brand Plan
- Agreed upon assets for profile optimization
- Your custom content operating system
Frequently Asked Questions
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We also offer 6 and 12-month content calendars for an additional fee. After purchasing the bootcamp, we'll check in with you to see if this is something you're interested in adding.
Get the brand clarity and personal brand content plan you deserve.
Sign up today to reserve your workshop time.ENROLL