Start Small Brand Big Newsletter

Somewhere in the year 2015, an alarming statistic caught fire online...

The average human attention span is only 8.25 seconds! Less than a goldfish!

To this day, a quick Google query about average attention span will show this figure at the top of your rankings. Thi...

I started my business the way most employees transitioning into entrepreneurship do. I was bored, unmotivated, and undersubscribed in my corporate job, and knew that I had the passion and work ethic to make a go at working for myself.

The allure of setting my own sch...

In June of 2023, LinkedIn’s Chief Editor, Dan Roth, aka, the grand pooh-bah of LinkedIn’s algorithm, announced that the platform would be making some shifts in how it rewarded content.

The roll-up report was that LinkedIn doesn’t want you to “go viral.” (gasp!)

While...

“I'm stuck in "professional mode" and know my audience would react better if I showed more of myself...How do I do that?” 

This was a write-in question I got from my newsletter community. And it's right on the money.

How many of you feel like you'd do well to show ...

In today's digital age, building a personal brand has become increasingly important, especially on professional platforms like LinkedIn. However, many individuals struggle with imposter syndrome, feeling like they are not qualified enough to establish themselves as ...