Start Small Brand Big Newsletter

2024 is a few weeks away, and already, if you’re paying attention, you can see the tremors of trends guaranteed to change how thought leaders and experts can monetize their personal brands using LinkedIn. 

In this week’s newsletter, I break down my top 5 predictions...

“Wouldn’t it be funny to write a book about two suburban mothers selling weed?”

My client and I laughed as we looked at each other across the table. It had been over a year since she (a former engineer) and her business partner (a retired OBGYN) had opened their medi...

Of all the consultations, workshops, and group coaching I lead, a good 95% of them can easily boil down to this one fundamental, personal brand-boosting concept.

When people reach out to me to audit their social media, they’re frustrated be...

Recently, I had a discovery meeting with an artist. She’s insanely talented and has been sought after by a number of interior designers for her custom pieces and beautiful work. 

She reached out to me because she wanted to learn how she could effectively use social media...

I still remember the first article I hesitantly published a week after I quit my corporate job 8 years ago. It was called “Why Your Parents Will Never Be Happy You’re an Entrepreneur.”

I penned it after I felt all the enthusiasm sucked out of me when my parents asked,...

I've coached hundreds of people on the critical steps to build their personal brand, and I am quite used to hearing a litany of limiting beliefs from folks who want to get started but can't seem to jump into action.

Amongst the more popular ones is, "I don't have en...